8 key blind spots that omni-channel marketers needs to fix to up their game

Today shopper’s journey is baffled with several blurred lines between physical and digital channels. With the proliferation of mobile devices, it has become difficult to engage shoppers at multiple touch points. According to DigitasLBi, consumers are now using an average of five connected devices across channels both online and offline, before they make a purchase. Consumers keep themselves updated about a product or brand, it’s availability and price than an …

google trends

Google Trends – 12 questions that could be answered

Here is a list of some questions that could be answered using Google Trends. There will be many more questions based on the objective that you are trying to reach. Following are the questions that could be answered through Google Trends: What content should I write that my audience is interested to know about? There are several ways using which you can leverage Google Trends for this purpose.  Go to …

ab test

AB test Approach- Short Step-By-Step Guide for Testing and Optimization

Sometimes AB testing and optimization can be very painful especially when you don’t have a proper framework and approach in place. Here is an approach on how to build a framework for performing a successful AB test. Step 1: Gather data To identify a problem, you need to collect data. The purpose of collecting the data is to find the problems. There are many ways you can gather information that could serve your …