Tinu Mathew

What could be the next big evolution in the retail industry?

Time for e-tailors to embrace innovation With the pace the new technologies are shaping up, it doesn’t seem far away when we don’t have to visit a retail store anymore for shopping. Retail industry have been testing and optimizing the websites whether mobile or app or mweb using analytics. But analytics helps you to solve your current challenges or might predict the future challenges or at the most can help …

allignment

How are SEO, content marketing and SEM aligned?

How are SEO, Content Marketing and SEM aligned?   There are still some bit of confusion among the digital folks over the alignment of SEO, Content marketing and SEM. All three are the different efforts put in to achieve the same goal. Let’s recap the ultimate goal for all three. I looked at the few top articles from popular blogs regarding the ultimate goals of all three of them. Here …

8 key blind spots that omni-channel marketers needs to fix to up their game

Today shopper’s journey is baffled with several blurred lines between physical and digital channels. With the proliferation of mobile devices, it has become difficult to engage shoppers at multiple touch points. According to DigitasLBi, consumers are now using an average of five connected devices across channels both online and offline, before they make a purchase. Consumers keep themselves updated about a product or brand, it’s availability and price than an …

Approach for content combination

A way to combine the multiple contents… The objective is to combine three different content pages into one single page And the questions we are trying to answer is What should be the name of this new page created by combining few different pages? Name itself is keyword Bigger objective here is to increase traffic to this new section We all know that keywords play a big part in holding …

google trends

Google Trends – 12 questions that could be answered

Here is a list of some questions that could be answered using Google Trends. There will be many more questions based on the objective that you are trying to reach. Following are the questions that could be answered through Google Trends: What content should I write that my audience is interested to know about? There are several ways using which you can leverage Google Trends for this purpose.  Go to …

ab test

AB test Approach- Short Step-By-Step Guide for Testing and Optimization

Sometimes AB testing and optimization can be very painful especially when you don’t have a proper framework and approach in place. Here is an approach on how to build a framework for performing a successful AB test. Step 1: Gather data To identify a problem, you need to collect data. The purpose of collecting the data is to find the problems. There are many ways you can gather information that could serve your …